#22 page 100
Shopping is something everyone has to do. Goods and
services are promoted through various methods of advertising. How many times have you thought
that you were misled by an advertisement? Have you been convinced to buy something that you
later thought was not worth the money? Choose one of the methods of advertising below.
Then describe the target audience and the appeal for the ads it shows.
a. Watch television
for one-half hour, During that period, write down every ad (commercial) you watch. For
each ad, describe the group of people you think the ad is targeting. The tell whether the
appeal is rational (meets real needs) or emotional (creates a desires for a product). Tell
whether or not you think the ad is effective, and explain why.
b. Listen to a local
radio station for one-half hour. Write down every commercial you hear. For each ad,
describe the people you think are in its target audience. Then tell whether the appeal is
rational or emotional. tell whether or not you think the ad is effective, and explain
c. Look through a daily newspaper or magazine. Make a list of the types of
advertisements you find. Fore each type of ad, describe the target audience. Then tell
whether the appeal is rational or emotional. Tell whether or not you think the ad is effective,
and explain why.
d. Go to a business website and look for specific products that
interest you. Evaluate the website in terms of how it met your need. Describe the
effectiveness of the site’s design as well as its ease of use in finding the desired
#21 page 92
New products, especially in the field of technology, are in high
demand and are very expensive when they are first introduced. Can you give an example of a
product that was initially very expensive, but the price dropped after a year or so? Why did
the price drop?